Augmented Reality

We have moved into a new era of information where point and receive is at out finger tips!


Below are three AR show cases I find very interesting...

Mobile
The first mobile Augmented Reality browser premiers in the Netherlands www.layar.eu Five Dutch content providers to participate in the worlds first AR browser AMSTERDAM, Tuesday June 16th, 2009....




Online - March 2009
Just released with select TOPPS 2009 baseball cards -- augmented reality trading cards that literally bring players to life right on top of the card.

Augmented Reality: Coraline

Passerbys become a part of the film Coraline leaving them with a lasting impact.

• Augmented reality is essentially combining the real world with digitally created images
• The technology gives users the ability to control their environment using sound and compelling visuals
• There's very little time investment, and virtually no learning curve for consumers
• AR brings "tactile" imaginary element to the interactive experience

What are your thoughts and where do we go next?

Vodafone UK

Thought we would share this with you as we here at 303 like the use of twitter and maps.

Vodaphone in the UK has set up a campaign that uses Twitter Search API, the Google Maps API, the Yahoo Placemaker API and a large helping of jQuery.

All this technology and mapping allows Twitter users to #tag their starting location and then their travel destination to the Vodaphone map. (example: #ukhols 25 F B12 Gran Canaria)
Vodafone then connects their starting point and there destination and provides the distance between the to.

Users receive the code that will allow them to use UK rates for MMS and SMS while on holiday in their respective destination.




http://ukholsmap.com

Vodafone abolishes roaming charges
Throughout June, July and August, Vodafone is abolishing roaming charges in over 35 countries across Europe as well as Australia and New Zealand.
You can talk, text and send picture messages back home or within the country you’re visiting, and only pay standard UK rates.
Even calls to Voicemail are covered so keeping in touch is a breeze.

#ukhols Map - http://ukholsmap.com
Where are you heading for your holidays this summer?
Are you staying in the UK or going abroad?
The #ukhols map shows where Twitter users are taking time out this summer.

If you are an existing Vodafone Passport customers you’ll automatically benefit from the three month promotion.
If not you can sign up for free by texting the word ‘Passport’ to 97888 if you pay monthly or to 2345 if you use pay as you go.(Visit vodafone.co.uk/roaming for more information.)

Look forward to your thoughts