The question is, why does Facebook want Friendfeed?

Facebook bought Friendfeed for an undisclosed amount of money. Mountain View, Calif.-based FriendFeed was started by co-founders Paul Buchheit, Bret Taylor and Sanjeev Singh, all ex-Googlers, and raised $5 million in Series A funding from Benchmark Capital and its founders. Facebook is said to have paid up to $50 million for the company – $20 million in cash and rest in stock.

The question is, why does Facebook want Friendfeed?

No, this deal is not about Twitter. It is about Google — to be more precise: Google vs. Facebook.

The reason behind the deal is twofold: ability to publish more and more information in real time and the resulting explosion of data on the web. These two trends will soon make it nearly impossible to deal with the resulting information overload. As a result, the current seek-search-consume popularized by Google will eventually hit its outer limits — and when that happens…

Publish Post

In 303’s last blog (http://303digital.blogspot.com/2009/08/content-is-king-but-who-is-going-to-pay.html), content creation, distribution and consumption are amid a sea change.

Whether it’s photos, videos, tweets, status updates or whatever…the content is getting constantly atomized. In order to consume it all, we need to find smarter tools for content consumption. FriendFeed is one of them.

If you look at the rapidity with which many of us are uploading information on Facebook — 1 billion photos a month, a billion pieces of content shared every week, 30 status updates a day — you know that the problem of plenty is only going to get worse.

The good news is that Facebook bought a solid team to solve this problem.
The FriendFeed team — ex-Google programming rock stars — just out-executed Facebook and kept launching new features at a breathtaking pace.

FriendFeed’s unique ability is to foster conversations — not a massive user base. If Facebook can take this capacity to “converse” and marry it to its mobile clients, what the company will have on its hands is a true interaction platform, befitting today’s always-connected life. This will give it a further boost against Twitter, a small, but fast-growing, micro-messaging company.

FriendFeed has built a real-time information aggregation platform that is impressive, to say the least. Facebook’s news stream will benefit from FriendFeed’s real-time expertise.

Facebook, after having copied so many of FriendFeed’s features, buying it was the right thing to do.

More AR... Wrigley France

At present, most AR research is concerned with the use of live video imagery which is digitally processed and "augmented" by the addition of computer-generated graphics. Advanced research includes the use of motion-tracking data, fiducial markers recognition using machine vision, and the construction of controlled environments containing any number of sensors and actuators.

Get your AR DJ on.

U.K.-based Exposure and Australian developer Boffswana throw more interactivity into the growing AR mix with this digital DJ setup for France's Wrigley 5 gum.

As part of the brand's "Stimulate Your Senses" campaign, the website invites visitors to do their own jockeying through three downloadable glyphs. Manipulating the visual markers allows them to change volume and modify, add or remove different tracks available on the site.

The constantly evolving technology landscape is churning out an infinite amount of new and original marketing tools for advertisers to play with. There has to be an element of creative risk-taking. On the other side of the fence, consumers are awestruck by the novelty of advertising and marketing innovations, which offers interest and intrigue compared to the standard items in their everyday advertising consumption diets."

Here is a link to Funkadelic top 10 list

http://funkadelicadvertising.blogspot.com/2009/06/top-10-augmented-reality-adveritising.html