At present, most AR research is concerned with the use of live video imagery which is digitally processed and "augmented" by the addition of computer-generated graphics. Advanced research includes the use of motion-tracking data, fiducial markers recognition using machine vision, and the construction of controlled environments containing any number of sensors and actuators.
Get your AR DJ on.
U.K.-based Exposure and Australian developer Boffswana throw more interactivity into the growing AR mix with this digital DJ setup for France's Wrigley 5 gum.
As part of the brand's "Stimulate Your Senses" campaign, the website invites visitors to do their own jockeying through three downloadable glyphs. Manipulating the visual markers allows them to change volume and modify, add or remove different tracks available on the site.
The constantly evolving technology landscape is churning out an infinite amount of new and original marketing tools for advertisers to play with. There has to be an element of creative risk-taking. On the other side of the fence, consumers are awestruck by the novelty of advertising and marketing innovations, which offers interest and intrigue compared to the standard items in their everyday advertising consumption diets."
Here is a link to Funkadelic top 10 list
http://funkadelicadvertising.blogspot.com/2009/06/top-10-augmented-reality-adveritising.html
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